CRRCLeiden University

Advocacy Tools

WHAT IS ADVOCACY?

Advocacy means speaking up and taking action to influence positive change. Advocacy is about using human rights to make a positive difference in the world. You can advocate for your own rights or the rights of others.

Advocacy can be about:
  • Something happening at your school
  • An issue that is affecting your community
  • A global issue that impacts you or the rights of other children

Why does advocacy matter?

Advocacy is important because it allows us:
  • To make our voices heard
  • To stand up for issues we believe in, and promote our rights and the rights of others
  • To create positive change and make a difference in our community and around the world

What does advocacy look like?

Advocacy can take many different forms. Here are some simple examples:
  • Raise awareness around an issue by holding an event (bake sale, assembly)
  • Start a club or community project to get others interested and involved in the issue
  • Join a local organization or organize a fundraiser (car wash, bake sale) to support the issue
  • Write letters to key decision-makers (local politicians, community leaders) to advocate for change related to the issues

How do you get started?

  1. Find an issue that you care about and learn as much as you can about it
  2. Decide what you want to change to address the issue
  3. Find friends or peers who are also interested in this issue, and brainstorm what actions you can take to influence change on this issue
  4. Identify the people that have the power to effect change, and brainstorm different ways to engage them and influence change
  5. Make a plan - draw up a list of activities or actions that help you bring about change
  6. Evaluate - is your plan realistic? Is it linked to your issue? How will it bring about change or influence the issue?

Advocacy Toolkits and Youth-Activism Resources

These toolkits will help turn your ideas into action:

Getting started

  1. UNICEF UK - Youth Advocacy Toolkit
  2. https://www.unicef.org.uk/wp-content/uploads/2019/03/Youth-Advocacy-Toolkit.pdf
  3. Office of the United Nations High Commissioner for Human Rights - Youth Rights Advocacy Toolkit
  4. https://www.ohchr.org/en/documents/tools/youth-rights-advocacy-toolkit
  5. Amnesty International - Youth Activist Toolkit
  6. https://www.amnesty.org.uk/knowledge-hub/all-resources/youth-activist-toolkit/

Speaking to decision-makers

  1. UNICEF UK - Engaging with Politicians
  2. https://www.unicef.org.uk/wp-content/uploads/2019/03/Engaging-political-decision-makers.pdf

Advocating to UN Children's Rights System

  1. Child Rights Connect - Child Human Rights Defenders Platform
  2. https://chrds.childrightsconnect.org
  3. Child Rights Defenders Guide
  4. https://www.childrightsconnect.org/wp-content/uploads/2021/10/cf-chrd-guide-en.pdf
  5. Advocacy with the CRC Committee
  6. https://www.childrightsconnect.org/wp-content/uploads/2018/05/crcbookleteng.pdf

Advocacy on specific issues

Education

  1. Plan International - Education Advocacy Toolkit
  2. https://plan-international.org/publications/advocacy-toolkit/

Health & Well-being

  1. Save the Children - Adolescent Health Advocacy Toolkit
  2. https://resourcecentre.savethechildren.net/document/advocating-change-adolescents-practical-toolkit-young-people-advocate-improved-adolescent
  3. Asia Pacific Alliance - Youth Sexual and Reproductive Health Rights Advocacy Guide
  4. https://www.asiapacificalliance.org/application/files/3216/1234/6061/Advocacy_Toolkit_Digital.pdf

Climate Change

  1. Youth Climate Advocacy Network
  2. https://youthclimateadvocacynetwork.org
  3. Youth Climate Justice Fund
  4. https://ycjf.org/studies

Peace & Conflict

  1. United Nations - ACT NOW: Peace Toolkit
  2. https://www.un.org/sites/un2.un.org/files/hearusactno-activisttoolkit-hostguidetopeacecircles-final-sept2025edition.pdf
  3. United Nation - ACT NOW: Actions for a Peaceful World
  4. https://www.un.org/en/actnow/ten-actions-peaceful-world
  5. UN Digital Campaigning Resources
  6. https://www.un.org/en/peace-and-security/page/digital-assets
  7. United Network of Young Peacebuilders
  8. https://unoy.org